Privacy Policy
Last updated: January 2025
1. Introduction
Dave D'Arcy ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website davedarcy.co.uk or use our services.
2. Information We Collect
We may collect the following types of information:
- Contact Information: Name, email address, phone number, and company name when you fill out forms or book a consultation.
- Usage Data: Information about how you interact with our website, including pages visited, time spent, and navigation paths.
- Technical Data: IP address, browser type, device information, and operating system.
- Tool Data: Information you provide when using our free tools (Cost Calculator, Health Check), including operational metrics you enter.
3. How We Use Your Information
We use your information to:
- Provide and improve our services
- Respond to your enquiries and schedule consultations
- Send you relevant resources and follow-up communications
- Analyse website performance and user experience
- Comply with legal obligations
4. Resource requests and newsletter choices
When you request a report summary, we store your email, optional name, requested resource and source page so we can provide access and send the resource. A newsletter subscription is a separate, optional choice. Requesting a resource alone does not subscribe you or reactivate a withdrawn subscription.
Analytics & Cookies
We use analytics tools including Google Analytics and Microsoft Clarity to understand how visitors use our website. These tools may use cookies and similar technologies to collect information about your browsing activity.
You can manage your cookie preferences through our cookie consent banner or your browser settings.
5. Data Sharing
We do not sell your personal information. We may share your data with:
- Service providers who assist in operating our website (e.g., hosting, email services)
- Analytics providers (Google, Microsoft)
- CRM systems (HubSpot) to manage client relationships
6. Your Rights
Under GDPR, you have the right to:
- Access your personal data
- Rectify inaccurate data
- Request deletion of your data
- Object to processing
- Data portability
To exercise these rights, please contact us at dave@davedarcy.co.uk.
7. Data Retention
We retain your personal information for as long as necessary to provide our services and comply with legal obligations, typically no longer than 3 years after your last interaction with us.
8. Contact Us
If you have any questions about this Privacy Policy, please contact:
Dave D'Arcy
Email: dave@davedarcy.co.uk
WhatsApp: +44 7794 405796